Stories & Articles

Falling deeply in Love with Brands

Remember the last time you felt an emotional connection with a brand? Why was that? What was the feeling you were left with?

Understanding that you aren’t just selling functional goods and services, but that you’re providing something of greater value is the catalyst for making the magic happens. People buy solutions to unmet needs.

We’re sharing our stories of Good CX, as well as handy tips and thought pieces on how to be amazing at CX.

By Elizabeth Reed In Photography

Photography Branding Session for Kohimarama School Gala

<img alt='Stu Reed Good CX' data-srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Stu Reed Good CX' data-srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Stu Reed Good CX' src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

By Stu Reed Good CX In Analytics

7 ways the new Google LookerStudio Dashboard improves Data Insights

<img alt='Stu Reed Good CX' data-srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Stu Reed Good CX' data-srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Stu Reed Good CX' src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

By Stu Reed Good CX In Analytics

GA4 – The Future of Analytics: It’s Time to Move to GA4

Migration to GA4

Services

Easing the pain of the Google Analytics Migration to GA4

Deleted any cheeky emails about Google Analytics 4 lately? Something about UA or GA3 popped…

<img alt='Liz R' data-srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Liz R' data-srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Liz R' src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Liz RSeptember 14, 2022

Client Story Featured

Cutting Edge Fintech with a Human-Centred approach

Valocity is an international FinTech company, providing a data platform that delivers a streamlined property valuation…

<img alt='Stu Reed Good CX' data-srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Stu Reed Good CX' data-srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Stu Reed Good CX' src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Stu Reed Good CXJune 23, 2022

IBS Building case study SME Financial | Good CX

Client Story Featured

Case Study: SME Financial

Experience meets innovation at SME Financial. Established for over 30 years, SME Financial has carved…

<img alt='Stu Reed Good CX' data-srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Stu Reed Good CX' data-srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Stu Reed Good CX' src='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=70&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/ff6dbbbf9bdce21f13abf44846bc2c0b?s=140&d=identicon&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Stu Reed Good CXMay 31, 2022

Funded Business advice update

COVID-19 Featured Funding

Funded Business Advice and Implementation Grants from Auckland Unlimited

Unsurprisingly, sound, funded business advice and grants are on the Christmas wishlist of Auckland SMEs…

<img alt='Liz R' data-srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Liz R' data-srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Liz R' src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Liz RDecember 7, 2021

Activate Tāmaki Makaurau - free advice and business funding with RGBN & Good CX

COVID-19 Funding Services

Activate Tāmaki Makaurau: How to access the Auckland business funding

Unsurprisingly, the new Activate Tāmaki Makaurau fund for free business advice is a hot topic…

<img alt='Liz R' data-srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Liz R' data-srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Liz R' src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Liz RNovember 25, 2021

Funded Services Regional Business Advisory

COVID-19 Funding Services

5 Easy Steps: How to apply for Regional Business Advisory funded vouchers

A few of our clients were asking for clarification on how to sign up for…

<img alt='Liz R' data-srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Liz R' data-srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' height='70' width='70' data-src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='Liz R' src='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=70&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/4bdee5e104008b19827fbe48311a2a81?s=140&d=identicon&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' />

Liz RMay 17, 2020

Genuine Connection starts here Let's talk

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