Customer experiences insightfully designed for Humans

Why insights matter

Is your brand delivering amazing customer experience?

Your customers deserve that special blend of CX that makes them feel truly satisfied. Through every interaction they have with you. Fortunately, our superpower at Good CX is ensuring your customers ‘get you’ and you ‘get them. We’re Kiwi CX consultants set to boost your business.

What makes your customers tick?

Insights that embrace individual brand experiences.

Each of your customers have an unmet need. A need that perhaps only your business can fulfil. But only if you could catch their attention at the right moment during their decision making process. Right?
By understanding why, how and when people need your offerings (within the greater scheme of their live) you'll increase the relevance and value of your offering. With a solid plan, targeted and compelling content, better tactics will spring to life. But first, our job is to help you understand customer perspectives, needs and feelings intimately. Then we design a roadmap to connect and resonate with them around a Value Proposition.
That's right. We're going to talk about feelings first.

Workshops & Courses

Therapy for your brand

First, let's get your story straight.

Feel like your customers aren't as infatuated with your brand they should be? Something's not quite right, but you just can't put your finger on what? Chances are, you need to tell your story differently. In a way that has individuals nodding along, and feeling like you really "get them".
First, our CX consultants start by hearing your team tell us all about what you do. And then, how you think your customers experience your offering. We'll challenge this hypothesis, unearth real insights and then retell that story, relevantly and creatively. In ways that resound with individuals, at a very human level even in the age of AI. Tech comes second, tactics come last. We repeat: LAST.

Chat with us if you're ready to put your thinking cap on and unearth how to better resonate with the people you want to serve.

Genuinely Connect

The glue in any great relationship is true connection. This comes from the deep understanding that emerges when we really listen, learn from and understand one another. Why would we want anything different from our relationships with brands?

Discover the unmet need

What exactly are the deepest desires of your customers? Their unmet needs?
All those intricate little details that would make them fall deeply for your brand?

Deepen Understanding

Need help you build intimacy with your customers?
By thinking deeply to find CX insights, our agency thoughtfully design services, data capture and technology to deliver truly amazing Customer Experiences.

Your brand story starts here

If it's time to bring your customer experience to life, our CX consultants are ready to hear all about it. So let’s get on with conjuring up some love potion…

What’s your most pressing issue right now? Lead generation? Engagement? Loyalty?

To ensure your customers feel understood and their needs met, let’s tailor a CX or EX service to get you started. As an insight & data-driven customer experience consultancy, we focus on the big picture.

Maybe you’re starting out with creative concepts, ready to prototype AI or diving into a brand strategy. Or perhaps you’re investigating why you’re not feeling customer love right now. Trust us to get to the bottom of it. <br/>It helps that our experience comes from leading the planning and strategic direction of a global suite of big brands. We’ve earned our stripes leading the global customer experience consulting for brands like Dove, Fonterra and GM Europe. So at Good CX, we understand the importance of treating millions of customers like they’re the only person in the room.

Get started with New Zealand’s specialist customer experience design agency today.

Customer & Employee Experience Specialities

Been Booty Calling your customers? Thought so...
It's time to start treating them like someone you’d take home for dinner with your mum. Get cookin' with customer experience consulting.

What They’re Saying

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“Valocity have always been passionate about our solution, Liz was able to bring us together and pull the emotive insights out from within us, rather than telling us about our brand, she facilitated having everyone involved because she didn’t arrive here trying to tell us about our own business. It’s your ideas she’s bringing to life, which brought a level of authenticity to us that was crucial.”
Carmen VicelichCEO, Valocity Global

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“Good CX helped us unpack our 'why'. All our team members were on the same page, but we'd never formally settled on our 'why' and done that kind of brainstorming session. It was a great experience - Liz is lovely. Really easy to work with, patient and understanding. She has a very gentle nature so it was easy for us to open up - we had honest discussions and authentic conversations across the team.”
Amber TaylorARA Journeys

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“Good CX led a well-planned, well-structured and highly informative workshop on developing our Brand. Liz's highly personable manner meant that we really felt like she was part of our team. The outputs of this workshop have lead to the development of a differentiated brand offering that we love and will lead to more business for us. Thank you Liz!”
Rebecca BrookRise | Growth Advisers

“Liz was amazing to work with. I learned so much about myself, the business I'm in, and my clients/customers as we went through Liz's processes. I can't speak highly enough about how much Liz 'gets it'. It didn't take her long to figure out exactly what I needed and help me come up with a plan to help me realise it myself! I was blown away by the quality of the work I got done with Liz in the time we had to get things done. If you are looking for someone who can help you truly understand your business and develop your own understanding about what you are offering to your clients..... and build your brand with that focus, then you need to get in touch with Good CX.”
Scott ChamberlainLegal Partner, Connect Legal

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““We had some thinking from 2019 about the Highbrook Medical planned offering. The beauty of working with Liz was that she was able to pick up the work that had been done and bring it into a late-2021 global view. She found the evidence we needed to provide currency and recency, repositioning the brand in a Covid-affected world.
We’re now more informed about how to be competitive. I can now produce data showing our impact—that’s hugely powerful when you need approval for a new project."”
Lucy HallHighbrook Medical

“Liz is a Powerhouse!”
Arlette FarlandDirector, Computaleta Group

“We had a great experience with Good CX, helping us with branding and our website update. Liz is a wealth of knowledge and was able to helped us with our positioning and SEO.
We have no hesitation in recommending her to others for coaching or for assistance with content or company branding.”
Kelly NorrisManaging Director, Trakk Asset Management

“Good CX worked with me to create a Personal Branding Strategy which will overlay into my business rebranding plan. This was a really fresh approach: to consider that my company success is likely to be the result of the personal attributes. Good CX used their research tool to get insights from my inner circle as well as auditing the status quo of the business & competitive space. We looked at how my client base sees these attributes as real differentiators and benefits, and ultimately, that what makes my customer experience unique and valuable is my own belief system. I'm excited to start bringing this to life with Good CX as my coach.”
Donna CotterillFounder, Opulence Interiors

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“Liz Pinfold Reed is a highly skilled presenter and business owner whose confidence and enthusiasm about her work is contagious. My experience of working with Liz is that her strengths are in helping businesses to identify, consider and reflect back the things that are most valued by the customer. Liz works in a way which puts customers at the heart of your business by creating optimal experiences and stronger relationships. This helps raise satisfaction levels and delivers better outcomes for both businesses and the people they serve. I would highly recommend you consider working with Liz if you want your clients to feel seen, heard and understood.”
Justine LamontGood to Great Parenting

“Creating, birthing and nurturing a fledgling business that is unique, and almost part of who I am, is a vulnerable thing to do.

Having someone handle my ideas, the essence of my business is again, vulnerable. And it requires trust. Trust, knowing that someone else will handle it with care, yet candid honesty, they they’ll see its sparkling potential, hear its heartbeat and share in the excitement of its unfolding.

That’s my experience working with Liz.

Liz’s gift, talent and skilful expertise lies in being able to listen deeply, distill, and translate all of that into a story that ripples into the hearts and minds of ideal customers, and inspires them to want to engage with me so that I can, in turn, contribute positively to their lives.

Liz is warm, high energy, high focus, bursting with ideas and passionate about establishing genuine connection with her clients, and their customers.

This story is still unfolding, so be sure to stay tuned for its exciting debut.”
Bonita NuttallBonita Nuttall Public Speaking

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“I had the most seamless and enjoyable experience working with GoodCX during the launch of a new business.

Liz is incredibly talented, wise and knowledgeable and so wonderful to work with. I couldn’t recommend her more.
Thank you for all your advice and helping me to hit the ground running. Our photoshoot in particular was a highlight.”
Amanda Sutherland, Inner Insight

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“Liz and Stuart from Good CX have worked tirelessly restructuring and replacing my tired old website with many new features including smart new branding. A super intro to 2024.”
Jennie DunlopDunlop Design

“It was a pleasure working with the Good CX team as they demonstrated high levels of empathy providing us with great insights to elevate our thinking and improve our business. The programme we went through with Good CX helped us understand at a deeper level who we are and what we have to offer. As a result of this, we have already taken actions to reframe our brand, refine our marketing and sales strategies and plans.”
Jude NorcrossChange Solution Design Director, How to Consulting

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“I recently attended a one day workshop with Liz Pinfold Reed and the Good CX team. Thank you for an amazing day at your Optimising Your Online Business Presence. I know we barely tapped into the extensive knowledge and strategies you have in your vast toolkit. Thank you for so generously providing us with worthwhile and practical information. It was such a fun, inspiring and useful day on so many levels. I would highly recommend Liz and the Good CX team if you want the edge in business. Looking forward to working with you again.”
Mandy BeverleyRemarkable Mindset