Stu Reed

Finance Director

Stu Reed

Number cruncher extraordinare.

CX agency Accounts are run by Stu Reed. He’s passionate about Excel sheets, scoping project costs and a good CX business case. We like to think Maths is his superpower.

Also, he’s also the go-to guy for all CX planning project costs within the agency and our specialist Partners. Stu’s been in the FMCG and Finance industry for donkey’s years. So, he knows all the ins and out of the commercial sides of these businesses. Chat with Stu for advice on things like pricing, distribution, new product development and how this should all work within your P&L. If you’re interested in Vicinus AI – Stu Reed is the guy. Vicinus is a hyperlocal marketing tool to enhance your local presence online.

Recently, he’s blogged on his Mastermind CX topic: Google Analytics Dashboards and GA4 Migration.

Commercial offering:

Project Scoping
Vicinus AI
Retainers & packages
Dashboards
KPI setting

Partnership development
Optimisation
Data Analysis
Invoicing & CX Agency Accounts
Commercialistion

Connecting brands and ideas

Seeing the patterns

Stu is globally experienced in driving the numbers upward. Having worked in London, Singapore & Auckland, Stu has experience forming Commercial strategies for brands including Heineken UK, Fonterra APAC, Tesco UK, Calvin Klein Europe, Johnnie Walker, Stella Artois, Pepsi UK, Asahi, Tegal & Lion Nathan NZ.

When Stu’s not managing accounts at our CX Agency, you’ll spot him running the roads and trails of Auckland. Proud to have worn the Silver Fern competing internationally in triathlon. Stu lives by Rule #76: ‘Play like a Champion’, whatever the game.

The Good CX resident Ironman is serious about health and fitness, so he’s especially interested in brands needing support in the sports and wellbeing category. In his spare time, he works on the Board of the awesome kiwi charity, NESA.