Stu Reed

Finance Director

Stuart Reed
Stu Reed

Number cruncher extraordinare.

Stu is passionate about Excel sheets, scoping project costs and a good business case. Maths is his superpower.

He’s also the go-to guy for planning project costs with our team and our specialist Partners. He’s been in the FMCG industry for donkey’s years and knows all the ins and out of the commercial sides of these businesses. He advises on things like pricing, distribution, new product development and how this should all work within your P&L. If you’re interested in Vicinus AI – chat to Stu. It’s a hyperlocal marketing tool to enhance your local presence online.

Stu is Globally experienced in driving the numbers upward. He’s worked in London, Singapore & Auckland leading Commercial strategies for brands including Heineken UK, Fonterra APAC, Tesco UK, Calvin Klein Europe, Johnnie Walker, Stella Artois, Pepsi UK, Asahi, Tegal & Lion Nathan NZ.

Our resident Ironman is serious about health and fitness, so he’s especially interested in brands needing support in the sports, health and wellbeing category. In his spare time, he works on the Board of the awesome kiwi charity, NESA.

Commercial offering:
  • Project Scoping
  • Vicinus AI
  • Retainers & packages
  • Dashboards
  • KPI setting
  • Partnership development
  • Optimisation
  • Data Analysis
  • Invoicing
  • Commercialistion
Stu Reed
Stuart Reed | Good CX Ltd
Connecting brandsĀ and ideas

Seeing the patterns

When Stu’s not pushing up the P&L at work, he’s pushing his Personal Bests on Strava. Proud to have worn the Silver Fern competing Internationally in triathlon he lives by Rule #76: ‘Play like a Champion’ whatever the game.