Discover the unmet need
What exactly are the deepest desires of your customers? Their unmet needs?
All those intricate little details that would make them fall deeply for your brand?
Deepen Understanding
We're here to help you build intimacy with your customer.
We think deeply to find insights, thoughtfully design data capture and technology to deliver truly amazing Customer Experiences.
Genuinely Connect
The glue in any great relationship is true connection. This comes from the deep understanding that emerges when we really listen, learn from and understand one another. Why would we want anything different from our relationships with brands?
Your brand story starts here
If it's time to bring your cusromer experience to life, we're ready to hear all about it. So let’s get on with conjuring up some love potion…
Therapy for your brand
First, let's get your story straight.
Feel like your customers aren't as infatuated with your brand they should be? Or not seeing the whole package? Chances are, you need to tell your story differently. In a way that has them nodding along, and feeling like you really "get them". Our job starts by hearing you and your team tell us all about what you do, and how you think your customers experience it. We'll challenge this, hypothesis and then retell that story, relevantly and creatively. In ways that resound with individuals, at a very human level.
Is your brand delivering amazing customer experience? You know, that special blend of CX that makes them feel truly satisfied through every interaction? Fortunately, at Good CX we specialise in making sure your customers ‘get you’ and you ‘get them them’.
So, we provide a range of tailored CX services that make your customer feel understood and their needs met. As a customer experience design agency who are also data experts, our focus is on CX services that deliver differentiated and tailored customer experiences across diverse touchpoints.
This means, whether you are starting out with SEO, diving into a brand strategy, or building a UX-led website, we can help. It helps that our experience comes from leading the planning and strategic direction on a global suite of big brands. To name a few, we’ve earned our stripes leading the global customer experience consulting for brand like Dove and GM Europe. So coming home to form Good CX, we understand the importance of treating millions of customers like they’re the only one in the room.
Get started with New Zealand’s specialist customer experience design agency today.
Our Specialities
Been Booty Calling your customers? Thought so...It's time to start treating them like someone you’d take home for dinner with your mum. Let's get cookin'.
























What They’re Saying



Liz
A self-confessed Data Geek & Storyteller extraordinaire with a penchant for connecting the dots through behavioural arts, and delving deeper into the Great Mystery. Known to make clients talk about 'feelings'.



Richard
A military history buff with a “been there, done that” background, from raising Venture Capital for power stations to commercialising nanotech projects. Big picture strategy for Business or Defence is his thing.



Stu
Passionate about excel sheets...math is Stu's superpower. Infamously known as the one who crunches the numbers and does the quotes and billings. Insists on everyone 'playing like a champion.'



Locke
Our harshest critic, Locke drops nonchalantly into Zoom meetings to 'keep it real'.
Occasionally stamps work with his paw of approval.