Good CX is a customer experience consultancy in Auckland, New Zealand, working across both customer and employee experience. We pair highly creative, transformative thinking with real tenure in data blueprinting. Most firms offer one or the other, and neither alone moves people. What you get is ideation that engages customers and employees because it meets them where they are.
Human insights that drive people, profit and purpose
Big ideas are easy. Ones that hold up, less so.
The signal is already in the building
The exchange runs both ways
Understanding before plans
Real connection comes from understanding, not messaging. We find what your customers actually need, then help you meet it.
Find the unmet need
The insight you are missing rarely sits in the market. More often it is with the people who serve your customers each day.
Understanding that compounds
Understanding you get to keep, so it shapes the next decision and the one after, long after we have gone.
Start with the real problem
If you suspect the real issue sits deeper than the last thing you were sold, you're probably right. That is where we start.
Where's the pressure right now?
Scaling, succession, an export push?
Maybe you are weighing a new idea or ready to prototype AI. Perhaps customers, or your own people, have gone quiet. The question underneath is usually the same one, and it is rarely the one on the brief.
Our experience comes from leading strategy and insight for some of the world’s biggest brands. Think Dove, Fonterra and GM Europe. Now that thinking is pointed at businesses where one good decision moves the needle.
Get started with New Zealand’s independent CX and EX advisory today.
Customer and employee experience, handled as one system
These are the places we go deep. Each one starts with the same question: who is this really for, and what do they need? Each links back to the same value exchange.
Real stories of growth and productivity
“Valocity have always been passionate about our solution. Liz Pinfold Reed was able to bring us together and pull the emotive insights out from within us. Rather than telling us about our brand, she facilitated having everyone involved because she didn’t arrive here trying to tell us about our own business. It’s your ideas she’s bringing to life, which brought a level of authenticity to us that was crucial.”
Carmen Vicelich
CEO, Valocity Global
“We had some thinking from 2019 about the Highbrook Medical planned offering. The beauty of working with Liz was that she was able to pick up the work that had been done and bring it into a late-2021 global view. She found the evidence we needed to provide currency and recency, repositioning the brand in a Covid-affected world. We’re now more informed about how to be competitive. I can now produce data showing our impact—that’s hugely powerful when you need approval for a new project.”
Lucy Hall
Highbrook Medical
“I have gone through the deck in detail… I love what you have done, and this has a) widened Calocurb’s positioning and b) given great direction for future direction.”
Sarah Kennedy
Calocurb
“Liz was amazing to work with and I learned so much about myself, the business I’m in, and my clients/customers as we went through Liz’s processes. Honestly, I can’t speak highly enough about how much Liz ‘gets it’. It didn’t take her long to figure out exactly what I needed and help me come up with a plan to help me realise it myself! I was blown away by the quality of the work I got done with Liz in the time we had to get things done. If you are looking for someone who can help you truly understand your business and develop your own understanding about what you are offering to your clients….. and build your brand with that focus, then you need to get in touch with Good CX.”
Scott Chamberlain
Connect Legal
“Liz and Stuart from Good CX have worked tirelessly restructuring and replacing my tired old website with many new features including smart new branding. A super intro to 2024.”
Jennie Dunlop
Dunlop Design
“Good CX led a well-planned, well-structured and highly informative workshop on developing our Brand. Liz’s highly personable manner meant that we really felt like she was part of our team. The outputs have led to a differentiated brand offering that we love and will lead to more business for us. Thank you Liz!”
Rebecca Brook
Rise | Growth Advisers
“Good CX helped us unpack our ‘why’. All our team members were on the same page, but we’d never formally settled on our ‘why’ and done that kind of brainstorming session. It was a great experience – Liz is lovely. Really easy to work with, patient and understanding. She has a very gentle nature so it was easy for us to open up – we had honest discussions and authentic conversations across the team.”
Amber Taylor
ARA Journeys
“Good CX helped us unpack our ‘why’. All our team members were on the same page, but we’d never formally settled on our ‘why’ and done that kind of brainstorming session. It was a great experience – Liz is lovely. Really easy to work with, patient and understanding. She has a very gentle nature so it was easy for us to open up – we had honest discussions and authentic conversations across the team.”
Amber Taylor
ARA Journeys
“We had a great experience with Good CX, helping us with branding and our website update. Liz is a wealth of knowledge and was able to helped us with our positioning and SEO. We have no hesitation in recommending her to others for coaching or for assistance with content or company branding.”
Kelly Norris
Lead Engineer, Trakk Asset Management
