Leading Customer Experience Design Agency

Deepening Your Connection with Your Customers

A Customer Experience Consultancy dedicated to satisfying the need for Good CX

Discover the unmet need

What exactly are the deepest desires of your customers? Their unmet needs? All those intricate little details that would make them fall deeply for your brand?

Deepen Understanding

We're here to help you build intimacy with your customer. We think deeply to find insights, thoughtfully design data capture and technology to deliver truly amazing Customer Experiences.

Genuinely Connect

The glue in any great relationship is true connection. Connection that comes from the deep understanding that emerges when we really listen, learn from and understand one another. Why would we want anything different from our relationships with brands?

Your brand story starts here

If it's time to bring your cusromer experience to life, we're ready to hear all about it. So let’s get on with conjuring up some love potion…

Therapy for your brand

First, let's get your story straight.

Feel like your customers aren't as infatuated with your brand as much as you'd like? Chances are, it's because you need to tell your story differently. In a way that has them nodding along, feeling like you really "get them". Our job starts by hearing you and your team tell us all about what you do and how your customers experience it, then retelling that story relevantly and creatively.

A Little Of Our Story

Insights that embrace individual brand experiences.

Each of your customers have an unmet need. A need that you can fulfil if only you could catch their attention at the right moment in their decision making. By understanding why, how and when people need your offerings, you can increase the relevance and value of your offering through compelling content and tactics. Our job is to help you understand their stories, needs and feelings in order to let your brand connect and resonate with them.

See Our Story

Our Specialties

Been Booty Calling your clients? Guilty! It's time to start treating your customers like someone you’d take home for dinner with your mum. Let's get cookin'.

Brand Insight

From creating a Brand Architecture to Insight Development & briefing, we start by understanding your customer’s unmet need.

Brand Platforms

The heart of your customer experience lies within your brand platform. We design content and platforms that have your customer’s needs at their heart.

Customer Journey Mapping

Starting with Persona development, we create Journey Maps that anticipate the needs of different customers and their unique paths of brand interaction and User Experience.

Data Planning

Understanding your customer means delivering them tailored, data driven experiences. We do this by helping you build Single Customer Views – bringing all of your data into one place – for one individual customer. Just the way it should be.

Design Thinking

Drawing from all of our planning strands we pull everything together to create amazing, holistic customer experiences and playbooks.

Technology Blueprinting

We listen to what you’ve got, how you’re using it and find sensible, lightweight, inexpensive solutions to address what you need to move forward.

Are your customers satisfied with the experiences they are having with your brand? At Good CX we provide a range of services to smooth out the journies your clients or customer from the get-go. Our CX services deliver differentiated and tailored customer experiences across diverse touchpoints. Whether you are starting out with SEO, diving into a brand strategy or building a UX led website, we can help. Our experience comes from leading the planning and strategic direction on a global suite of big brands that understand the importance of treating their many customers like individuals. Get started with Auckland’s leading customer experience agency today.

What They’re Saying

“Liz was amazing to work with. I learned so much about myself, the business I'm in, and my clients/customers as we went through Liz's processes. I can't speak highly enough about how much Liz 'gets it'. It didn't take her long to figure out exactly what I needed and help me come up with a plan to help me realise it myself! I was blown away by the quality of the work I got done with Liz in the time we had to get things done. If you are looking for someone who can help you truly understand your business and develop your own understanding about what you are offering to your clients..... and build your brand with that focus, then you need to get in touch with Good CX.”
Scott ChamberlainLegal Partner

“It was a pleasure working with the Good CX team as they demonstrated high levels of empathy providing us with great insights to elevate our thinking and improve our business. The programme we went through with Good CX helped us understand at a deeper level who we are and what we have to offer. As a result of this, we have already taken actions to reframe our brand, refine our marketing and sales strategies and plans.”
Jude NorcrossChange Solution Design Director

“Liz is a Powerhouse!”
Arlette FarlandDirector, Computaleta Group

“Our business needs were unique and GoodCX were able to provide a customised service addressing those specific needs. Elizabeth is well informed, thoughful and thorough with her work.”
Kelly NorrisManaging Director, Mappazzo & Traak

“Good CX worked with me to create a Personal Branding Strategy which will overlay into my business rebranding plan. This was a really fresh approach: to consider that my company success is likely to be the result of the personal attributes. Good CX used their research tool to get insights from my inner circle as well as auditing the status quo of the business & competitive space. We looked at how my client base sees these attributes as real differentiators and benefits, and ultimately, that what makes my customer experience unique and valuable is my own belief system. I'm excited to start bringing this to life with Good CX as my coach.”
Donna CotterillFounder, Opulence Interiors

Liz

Founder & CX Strategic

A self-confessed Data Geek & Storyteller extraordinaire with a penchant for connecting the dots through behavioural arts, and delving deeper into the Great Mystery. Known to make clients talk about 'feelings'.

Richard

Managing Partner

A military history buff with a “been there, done that” background, from raising Venture Capital for power stations to commercialising nanotech projects. Big picture strategy for Business or Defence is his thing.

Stu

Finance Director

Passionate about excel sheets...math is Stu's superpower. Infamously known as the one who crunches the numbers and does the billings. Insists on everyone 'playing like a champion.'

Locke

Resident creative muse

Our harshest critic, Locke drops nonchalantly into Zoom meetings to 'keep it real'.
Occasionally stamps work with his paw of approval.

Imagination will often carry us to worlds that never were. But without it we go nowhere.

Make a move

Ready to step up your relationship with your customers?

Let's pow wow