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Genuine Connection starts with Good CX

Deeply Satisfying

Customer Experiences

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Discover the unmet need

What exactly are the deepest desires of your customers? Their unmet needs?
All those intricate little details that would make them fall deeply for your brand?

Deepen Understanding

We're here to help you build intimacy with your customer.
We think deeply to find insights, thoughtfully design data capture and technology to deliver truly amazing Customer Experiences.

Genuinely Connect

The glue in any great relationship is true connection. This comes from the deep understanding that emerges when we really listen, learn from and understand one another. Why would we want anything different from our relationships with brands?

Your brand story starts here

If it's time to bring your cusromer experience to life, we're ready to hear all about it. So let’s get on with conjuring up some love potion…

Therapy for your brand

First, let's get your story straight.

Feel like your customers aren't as infatuated with your brand they should be? Or not seeing the whole package? Chances are, you need to tell your story differently. In a way that has them nodding along, and feeling like you really "get them". Our job starts by hearing you and your team tell us all about what you do, and how you think your customers experience it. We'll challenge this, hypothesis and then retell that story, relevantly and creatively. In ways that resound with individuals, at a very human level.

Getting to the heart of it

Insights that embrace individual brand experiences.

Each of your customers have an unmet need. A need that your brand can fulfil. But only if you could catch their attention at the right moment during their decision making process. By understanding why, how and when people need your offerings, within the greater scheme of their lives, we can increase the relevance and value of your offering through compelling content and tactics, across every channel imaginable. Our job is to, first, help you understand their stories, needs and feelings in order to let your brand connect and resonate with them. That's right. We're going to talk about feelings first.

More about us

Is your brand delivering amazing customer experience? You know, that special blend of CX that makes them feel truly satisfied through every interaction? Fortunately, at Good CX we specialise in making sure your customers ‘get you’ and you ‘get them them’.

So, we provide a range of tailored CX services that make your customer feel understood and their needs met. As a customer experience design agency who are also data experts, our focus is on CX services that deliver differentiated and tailored customer experiences across diverse touchpoints.

This means, whether you are starting out with SEO, diving into a brand strategy, or building a UX-led website, we can help. It helps that our experience comes from leading the planning and strategic direction on a global suite of big brands. To name a few, we’ve earned our stripes leading the global customer experience consulting for brand like Dove and GM Europe. So coming home to form Good CX, we understand the importance of treating millions of customers like they’re the only one in the room.

Get started with New Zealand’s specialist customer experience design agency today.

Our Specialities

Been Booty Calling your customers? Thought so...It's time to start treating them like someone you’d take home for dinner with your mum. Let's get cookin'.

Brand Insight

From creating a Brand Architecture to Insight Development & briefing, we start by understanding your customer’s unmet need.

Brand Platforms

The heart of your customer experience lies within your brand platform. We design content and platforms that have your customer’s needs at their heart.

Customer Journey Mapping

Persona development allows us to create Journey Maps that anticipate different customer segments and their unique needs & paths to brand interaction.

Data Planning

Understanding your customer means delivering them tailored, data driven experiences. A Single Customer Views that brings all of your data into one place, allows you to deliver tailored customer experiences. Just the way it should be.

Design Thinking

Design thinking can enhance your brand identity by prototyping holistic customer experiences and playbooks. We draw from a pool of interactions to deliver well-rounded customer experiences.

Technology Blueprinting

We listen to what you’ve got, how you’re using it and find sensible, lightweight, inexpensive solutions to move your business forward. From UX-driven, web design services to CRMs.

Data Driven Experience

Need a bird’s eye view of your ideal customers? Good CX’s data services are specially tailored to offer stellar data-driven experiences to your customers. How? By treating them like individuals.

Digital Content & Channels

Need tactical direction? We have comprehensive solutions for your digital marketing efforts. Boost your online presence across channels and content. We have online solutions for all platforms.

Search Engine Optimisation

Improve your website traffic organically and boost ROI with effective SEO. Start with an SEO Audit to check how you rank in search. We'll tailor your content to reflect your optimised search.

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Calocurb Supplement
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IMA Services
Good CX Ltd
Valocity Global | Customer Experience
Zeina
SME Financial
What They’re Saying

“Liz was amazing to work with. I learned so much about myself, the business I'm in, and my clients/customers as we went through Liz's processes. I can't speak highly enough about how much Liz 'gets it'. It didn't take her long to figure out exactly what I needed and help me come up with a plan to help me realise it myself! I was blown away by the quality of the work I got done with Liz in the time we had to get things done. If you are looking for someone who can help you truly understand your business and develop your own understanding about what you are offering to your clients..... and build your brand with that focus, then you need to get in touch with Good CX.”

Scott ChamberlainLegal Partner

“It was a pleasure working with the Good CX team as they demonstrated high levels of empathy providing us with great insights to elevate our thinking and improve our business. The programme we went through with Good CX helped us understand at a deeper level who we are and what we have to offer. As a result of this, we have already taken actions to reframe our brand, refine our marketing and sales strategies and plans.”

Jude NorcrossChange Solution Design Director

“Liz is a Powerhouse!”

Arlette FarlandDirector, Computaleta Group

“Our business needs were unique and GoodCX were able to provide a customised service addressing those specific needs. Elizabeth is well informed, thoughful and thorough with her work.”

Kelly NorrisManaging Director, Mappazzo & Traak

“Good CX worked with me to create a Personal Branding Strategy which will overlay into my business rebranding plan. This was a really fresh approach: to consider that my company success is likely to be the result of the personal attributes. Good CX used their research tool to get insights from my inner circle as well as auditing the status quo of the business & competitive space. We looked at how my client base sees these attributes as real differentiators and benefits, and ultimately, that what makes my customer experience unique and valuable is my own belief system. I'm excited to start bringing this to life with Good CX as my coach.”

Donna CotterillFounder, Opulence Interiors

“Creating, birthing and nurturing a fledgling business that is unique, and almost part of who I am, is a vulnerable thing to do.

Having someone handle my ideas, the essence of my business is again, vulnerable. And it requires trust. Trust, knowing that someone else will handle it with care, yet candid honesty, they they’ll see its sparkling potential, hear its heartbeat and share in the excitement of its unfolding.

That’s my experience working with Liz.

Liz’s gift, talent and skilful expertise lies in being able to listen deeply, distill, and translate all of that into a story that ripples into the hearts and minds of ideal customers, and inspires them to want to engage with me so that I can, in turn, contribute positively to their lives.

Liz is warm, high energy, high focus, bursting with ideas and passionate about establishing genuine connection with her clients, and their customers.

This story is still unfolding, so be sure to stay tuned for its exciting debut.”

Bonita NuttallBonita Nuttall Public Speaking

Liz

Founder & CX Strategic

A self-confessed Data Geek & Storyteller extraordinaire with a penchant for connecting the dots through behavioural arts, and delving deeper into the Great Mystery. Known to make clients talk about 'feelings'.

Richard Pinfold

Richard

Managing Partner

A military history buff with a “been there, done that” background, from raising Venture Capital for power stations to commercialising nanotech projects. Big picture strategy for Business or Defence is his thing.

Stu Reed

Stu

Finance Director

Passionate about excel sheets...math is Stu's superpower. Infamously known as the one who crunches the numbers and does the quotes and billings. Insists on everyone 'playing like a champion.'

Locke

Resident creative muse

Our harshest critic, Locke drops nonchalantly into Zoom meetings to 'keep it real'.
Occasionally stamps work with his paw of approval.

Imagination will often carry us to worlds that never were. But without it we go nowhere.

Our Recent Writings

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Make a move

Ready to step up your relationship with your customers?