The Trust Advantage Sales Training

<h1 class=”chakra-heading css-k6so4j”>The Trust</h1>
<h1 class=”chakra-heading css-k6so4j”><em>Advantage</em></h1>

<div class=”WordSection1″>
<h4>Win better customers without the sales push</h4>
</div>

Investment NZD $5,000 + GST pp; 20 hours

Listed with the Regional Business Partner Network. Ask your Growth Advisor about eligibility.

Trust based sales training for professional services in Auckland - in collaboration with Arrowbow.

Win better, qualified customers without the sales push

Are the wrong leads coming in, while the right ones slip away? The Trust Advantage is sales training for professional services in Auckland. It's a course designed for teams who want better-fit customers, calmer conversations, and a repeatable way to close with integrity.
No scripts. Zero pressure. And without the founder carrying the client-winning load alone. Get your sales flywheel spinning with qualified, profitable leads.

Is this for you?

Built for service businesses with teams

Are you an established service businesses with a team? The kind where trust matters far more than price. For example, you're in consulting, accounting, legal, financial advisory, engineering, building, trades, or property services. Well, you're in the right place. At growth stage, a few things tend to show up: leads that don't quite fit, referrals that have slowed, or you're still the one winning every client. And that's the signal: It's time to skill up. While not the right fit for solopreneurs, manufacturers, or purely transactional businesses, we have other courses that might suit you better.

Trust-based selling that creates real results

Most sales trainers starts with scripts and closing tactics. But in trades and professional services, we find that backfires. Because your clients can feel the agenda.

The Trust Advantage course starts somewhere more human: understanding <a href=”https://goodcx.co.nz/cx-services/customer-persona-development-service/”>who your customer is.</a> When you consider the situation clients are in when they search for you, and how trust forms across digital and in-person touchpoints you accelerate. From here, we help you build the practical skills that make selling feel calmer, clearer, and more effective.

We lead this consultative sales training is guided by the Trust Equation: build credibility, show up reliably, create safety, and reduce self-focus. Walk away with a workbook, templates, and a system your whole team can use.

<h5>Your Trainers</h5>
<h3>Liz Pinfold Reed and Kimble Willis bring customer experience strategy and high-performance sales systems together to deliver a programme that is human, practical, and built for professional services.</h3>

Liz Pinfold Reed

Good CX — customer and employee experience strategy

Liz has spent 20 years understanding what drives people and how trust forms between businesses and their customers. In The Trust Advantage course, she helps your team step into the shoes of your ideal clients. From there, you can attract them, qualify them, and serve them with confidence.

Kimble Willis

Arrowbow - Sales Leader

Kimble Willis is a skilled B2B sales leader, coach, and advisor and owner of Arrowbow Sales. With hands-on experience leading sales performance across agribusiness, engineering and food manufacturing Kimble Willis is a trusted partner and ideal trainer.

20 contact hours over 8–10 weeks | NZD $5,000 + GST pp

<h2>Sales Programme modules</h2>

Recognise and attract your ideal customer

Learn to see your business through your best clients' eyes. Understand what they're searching for and why - so your team can write messages that bring the right people to you.

Qualify early with confidence

Engage with and identify right-fit leads fast and say no clearly when it's not a match. Ultimately, protecting your time and margin is a skill, and a kindness to both parties.

Run a discovery conversation that builds trust

Ask better questions across online and in-person touchpoints. Uncover real need, reduce pressure, and move things forward without a script.

Handle objections honestly

Start to sit with doubt, address it directly, and move forward without pressure. Real objection handling feels nothing like the tactics you've been taught to fear.

Create proposals that help clients decide

Write clear, confident proposals that do the work for your client. Then close with integrity, including when to upsell, downsell, and when to walk away.

Design onboarding that earns referrals

The sale doesn't end at close. First, learn to build an onboarding experience that creates loyalty, generates referrals, and reduces acquisition cost over time.

How the programme works

Structured for lasting behaviour change

Intentionally, this isn't a one-day workshop you'll forget by Friday. The Trust Advantage runs over 8–10 weeks with 20 contact hours - long enough for real habits to form. First, join a full-day kickoff built around the sales flywheel: Delight, Lead, Qualify, Discover, Engage, Propose, Close. From there, four 90-minute online sessions cover right-fit leads, discovery conversations, objection handling, and closing - including knowing when to walk away. Importnatly, role-play features in every session - because confidence only comes from doing. The programme wraps with a hands-on final lab: live deals, coached practice, and a plan for how your team keeps it going. Most cohorts run 15–20 people.

What the research tells us about trust-based selling in NZ

In typical NZ B2B pipelines, only around 1 in 7 deals closes. That's not a closing problem - it's a qualification and trust problem. And it's most pronounced in trades and professional services.

In NZ 14% is an average close rate

Most losses happen before the proposal - due to poor fit and late qualification.

Trust consistently outperforms price

Where trust is strong, price sensitivity drops and fit wins the deal.

Cohort learning accelerates behaviour change

Peer learning helps new sales habits form faster and stick longer than solo study alone.

In professional services, trust has to form before the first real conversation even begins. And the evidence is consistent: sales training that starts with customer understanding outperforms scripts-first approaches every time. The Trust Advantage is built on exactly that. Qualify early. Run discovery conversations that reduce friction. Let the Trust Equation do its work - so your sales process feels more human, and simply more effective.

Explore funding support to reduce your investment

The New Zealand Government initiative to co-funds capability training is called the Regional Business Partners Network. In practice, that means eligible businesses can reduce the cost of listed training programmes - including this one. Eligibility is based on your business size, trading history, and growth goals, and a local RBP advisor will assess it for you. So if funding matters to your decision, just mention it when you register interest and we'll point you in the right direction.

Regional Business Partners

The next step is straightforward

Register interest for the next cohort

Register and we'll send you cohort dates, a quick fit checklist, and a couple of questions about your goals. If it looks right, we'll suggest a short call to confirm the right people from your team. If it's not the right fit, we'll say so plainly and point you somewhere better. No obligation, no pressure — which, given what this programme teaches, feels like exactly the right way to start.

<h3>FAQs about sales training for professional services</h3>

What is the Trust Advantage Course?

The Trust Advantage is a Sales training for professional services helps service-based teams in Auckland and Hamilton attract better-fit clients with a focus on customer or client experience. Learn to qualify leads earlier, and close with integrity in a group setting. All without scripts or pressure, the Trust Advantage sales course is delivered by <a href=”https://goodcx.co.nz/”>Good CX</a> and <a href=”https://www.arrowbow.co.nz/”>Arrowbow.</a> It’s a hand-on course to empower people to perform in environments where trust matters more than price. And to build lasting relationships that drive decisions.

Who should attend this trust-based course?

The Trust Advantage is designed for established consulting firms and professional service businesses in Auckland with teams in place. ie. Practitioners, Consultants, Accountants, lawyers and advisors. It suits growth-stage businesses where referrals have slowed or the founder still leads client-winning. It is not suitable for solopreneurs, manufacturers, or purely transactional businesses.

Is this course eligible for funding?

Auckland and Hamilton businesses may be eligible for co-funding through the Regional Business Partners Network – a New Zealand Government initiative supporting capability-building training. Eligibility is assessed by a local RBP advisor based on business size and growth goals and is entirely at their discretion. The Trust Advantage is a course listed on the network under Good CX as the service provider.

Who else will be on the course?

Our cohorts include like-minded service professionals with similar levels of experience. Participants have a growth mindset, scaling businesses and commitment to self-awareness in driving their business forward. During Discovery calls we ensure attendees are the right fit for the group.

Featured Headlines

<h4>Sales skills</h4>