Profitable
Posts Course
The Profitable Posts Workshop is a comprehensive, one-day course. It’s designed for New Zealand small business owners and marketers. Learn to transform your blog from a passive expense into a powerful revenue-generating asset. You’ll master content strategy, SEO, GEO best practices, and effective writing techniques. Discover how to attract your ideal clients, improve search rankings, and convert readers into loyal customers. All while leveraging both human-centric writing and smart AI integration.
Learn how to write business blogs and articles that rank engage, and drive sales on this course. A precursor to our AI course which helps you use these rules at speed for articles and blogs!
The art of business writing to draw quality leads
Join next course
Auckland and Hamilton Workshops
Join in-person
A one-day in-person writing course in Auckland and Hamilton is at the BNZ Partners Centre. Hands on collaboration supercharges learning.
Online Workshop – 2 half days
Distance Learning
Ask about our next online cohort
Future Intakes
Register interest
Email us with your preference for online or in-person and we will discuss the best cohort for your industry and location
Copywriting essentials course
Simple frameworks that make planning blogs easy
Are you unsure how to engage leads? Or perhaps your current articles aren’t helping your business grow? Well, this is workshop is for you. You’ll discover simple techniques to make your writing compelling, relevant and more effective. You'll learn techinques but most importantly we'll look at how you are currently telling your story. Next, sign up for our AI Content course where you'll put your skills into content briefs to create the right content at scale.
Relevant content that ranks and engages authentically
-
Make a quality Blog Plan
- Find topics your customers are actually searching for.
- Learn how to use ‘soft-content’ to sell without selling.
- Plan your blog around key phrases and FAQs to help it rank higher on Google and AI search.
- Understand why “Authorship” and credibility is key in the wake of AI.
2. Use the Right Structure:
- Effectively use headers, links and tags.
- Add keywords naturally so your blog is easy to read for humans and search engines.
3. Make Your Blog Pop:
- Easy tricks to grab and keep attention and guide readers to buy, book, or contact you.
- Increase your blog’s readability and GEO and SEO score with tools like Yoast.
Your Trainers
Liz and her team lead this productive session to enhance your understanding of what constitutes great writing. With a background in editorial & copywriting Liz shares her tips to write posts that sell.
Understanding the unmet needs of customers is one of Liz's favourite pastimes. It requires thinking about what drives people and their behaviour - and Liz has been doing this for 20 years. In this course, Liz will help you step into the shoes of your target audiences and learn to reconnect with them and they way they want to interact with you. Having started her career in magazine production - relaunching BMW Magazine and writing a regualr sports and wellbeing column, Liz has since written countless brand identity suites; narrtives and publications globally.
9am - 4pm, Monthly intakes - register interest
Blog Writing Workshop modules
Blog writing skills for SMEs
SME content workshop
If you're a content maker or SME who is ready to understand what compelling writing looks like for your audience, this is for you:
- Generate ideas
- Accelerate frequency and recency of content
A one-day or online Practical Session
- Leave with an easy to use blog and article template
- Understand your readership and content that resounds with this audience
Successfully implementing your plan
Follow up the session to check your progress
Following the session you'll get a 1 hour follow up on zoom with Liz Pinfold Reed. Here you can refine your own plan and talk about how to implement the frameworks you've learnt on the blogs course.
Book follow up callSign up to the Profitable Posts Workshop today
This short course is for small business owners and marketers who want to learn how to write great blogs without overthinking it. Moreover, taken in tandem with our AI Confidence Course, your copywriting will go next level.
We’ll be in touch to gather further details and answer your questions. Ask us about other courses.
Psst…This workshop is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor.
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About Profitable Posts
What is the Profitable Posts Workshop?
The Profitable Posts Workshop is a practical, hands-on course designed for small business owners and marketers. Over a focused day, you’ll learn a proven framework to write blog content that not only ranks high on Google but also converts readers into paying customers. It’s about turning your blog into a strategic asset, not just a content chore.
Who is this workshop designed for?
This workshop is perfect for entrepreneurs, consultants, coaches, and small to medium-sized business owners in New Zealand who are ready to make their blog a powerful sales tool. Whether you’re just starting your blog or struggling to see results from existing content, you’ll gain actionable strategies to attract and engage your ideal clients.
How does this workshop help my blog rank higher on Google?
We’ll dive deep into modern SEO strategies, including how to find and use keywords your audience is searching for, structure your content for readability and search engine crawlability, and understand the signals Google values. You’ll learn how to write posts that answer user intent directly, increasing your chances of appearing in AI Overviews and search results.
What's the difference between GEO and SEO, and why do I need both for my blog?
SEO (Search Engine Optimisation) focuses on getting your content found by search engines. GEO (Generative Engine Optimisation) is about structuring your content so it can be easily understood and cited by AI models and AI Overviews. You need both because search is evolving; optimising for both ensures your content performs well in traditional search results and the new AI-powered landscape.
Can I use AI tools to help me write my profitable posts after this workshop?
Absolutely! This workshop will equip you with the strategic understanding of what makes a blog post profitable, allowing you to effectively leverage AI writing tools. You’ll need to be able to clarify your brand personality and differentiators first. Then, you’ll learn how to shape a prompt AI for research, outlines, and drafting. At Good CX we focus on ensuring the output aligns with your unique brand voice and SEO/GEO goals, rather than just generating generic content.
Is the Profitable Posts Workshop eligible for Regional Business Partner funding?
Businesses may be eligible for co-funding to help cover the cost of attending but this is at the discretion of your Growth Advisor who will assess eligibility.