Diego Rodríguez Good CX NZ

Diego Rodríguez

Diego Rodríguez, copy director and brand strategist at Good CX Auckland
Diego Rodríguez

Strategy that barks up the right tree

Good CX is expanding its education arm, and Diego Rodríguez leads it. When a brand needs to be heard, Diego is who you want holding the pen (or hitting the keyboard). He is the copy director and brand strategist SME clients meet when the work is shaping their story, sharpening persona, or tracing a customer journey back to the unmet need at its centre.

Nearly a decade with the world’s biggest agencies (McCann, BBDO, Publicis), writing campaigns for brands most marketers only read about: Oreo, Maggi, Nescafé, Axe. Humble about it, though. Creative firepower is only half the story. Diego throws advertising and business thinking into the blender, giving brands both the spark and the plan. His awards, and his MBA in Marketing earned here in Auckland, live on his LinkedIn. His own campaign portfolio sits on Behance.

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Diego Rodríguez working with SME clients on brand storytelling at Good CX Auckland
Diego's offering
  • Storytelling and brand narrative
  • Persona and audience shaping
  • Customer journey mapping
  • Content strategy
  • Copywriting and campaign development
  • Tone of voice and brand voice
Diego Rodríguez working with SME clients on brand storytelling at Good CX Auckland
Diego Rodríguez teaching brand storytelling at a Good CX workshop for founders and marketing teams
Story, strategy, craft

The right noise, made on purpose

Colombian-born and Auckland-based, Diego brings Latin American creative instinct sharpened by New Zealand business training. That is how he reads a room, finds the insight people already half-feel, and turns it into words that land. He is the natural home for our education offerings, workshops and courses that walk earlier-stage teams closer to their own bench. Where our atelier practice runs deep DISTIL cycles for clients ready for that depth, Diego’s workshops translate the same discipline into training a founder or a small marketing team can actually use.

For Diego, cleverness is never the point. Strategy is. First the audience, who are they, and what do they actually need to hear. Then the craft that makes them listen. Paired with Good CX’s insight work, it is a rare combination: a copy craft that has done its strategy homework.

Outside of work he is a devoted coffee drinker (Colombian, so heritage), a fan of films that earn their narrative arc, and he runs his own consultancy, Barkin’ Trees, helping SMEs make the right noise to be heard.