Through our experience so far in helping advise our clients on how to build their customer experience and brand offering, we’ve created a few packages. Naturally, we tailor our advisory to your business with the help of your Growth Advisor. Summarised below are some key needs we’ve addressed in a series of Workshops and packages to help you refine your brand strategy. We aim for these to reflect the evolved needs of your customers and employees (especially through digital enablement), to sustain you all through this complicated economic period.
Remember, all funding is at the discretion of your Growth Advisor and the Regional Business Advisory. Got questions? Chat to our team.
CREATING A CONTENT STRATEGY FOR YOUR BRAND
Workshop 1: Content Strategy Basics
Learn about content strategy and how to start. Refine your proposition, uncover consumer insights, and develop your brand story. Explore metrics to measure engagement and grow your business.
Workshop 2: Content and Search Engine Optimization
Discover how content and search engines work together. Create content that aligns with online searches and boosts indexing. Learn strategies for blogs, social media, site maps, and Google.
Workshop 3: Design Basics for Consistent Branding
Establish design principles for a consistent look and feel. Enhance brand awareness and engagement. Find simple tools to streamline content creation, planning, and delivery.
BRAND BOOTCAMP: 6 Weeks to a Stronger, Leaner, More Resilient Business
Looking for quick wins to boost your business? Join our Bootcamp-style training to develop your "Business Muscle." In today's lean and ever-evolving market, you need agile, affordable solutions that your team can implement for instant impact. We understand you're busy, so we'll deliver the training Tabata-style, giving you time to recover between sessions. Strengthen your core marketing plan for long-term stability and achieve a consistent brand purpose.
Content: Choose any 5 modules you'd like to learn:
* Putting Customers First: Align your business's core values with customer insights.
* Understanding Changing Customer Needs: Utilize Journey Mapping and Pivotal Key Moments to understand how customers interact with your products or services in real life.
* Email Marketing and List Management: Best practices and pitfalls to avoid.
* Social Media Planning and Engagement: Why it matters and how to effectively activate it.
* Content Planning: Learn the basics of Paid, Owned, and Earned channels.
* Developing a Brand Tone that Resonates with Customers' Unmet Emotional Needs.
* Smart Data Usage and Targeting.
* SEO and Organic Search: Optimize your content and platforms.
* Technology and Blueprinting: Choose sensible solutions and suppliers.
* Commercializing Products for Market or Export.
BUSINESS DEVELOPMENT: SELLING IN YOUR SERVICES INTO QUALIFIED LEADS
Modules
- Auditing your online credentials: understanding how you are perceived digitally
- Finding appropriate leads
- Using networks to support leads
- Creating a contact plan
- Email etiquette and frequency for follow up
- Creating tailored, relevant content for your leads.
- Proprietary lead tools vs a bespoke approach: profile management, wikipedia pages
- Leveraging social channels
- Selecting appropriate co-labs and speaking engagements to build credentials
BRAND BOOTCAMP: 6 Weeks to a Stronger, Leaner, More Resilient Business
The Brand Bootcamp has been developed to deliver Quick Wins for businesses needing support and advisory. Like any good Bootcamp, we’ll put you through your paces to build ‘business muscle’. We get it: P&Ls are lean, marketing spend almost non-extistant and customers needs are changing rapidly. What you require are agile, workable, inexpensive solutions that you and your team can implement yourself to make instant impact. The aim is to help you strengthen your marketing plan to weather this bumpy, uncertain road with stability. We want your business to come out stronger with a consistent, clear brand purpose whilst maintaining your market share of voice.
INSIGHT-LED DIGITAL MARKETING: HOW TO BUILD A CUSTOMER EXPERIENCE PLAN
If you need help assessing your marketing efforts and prioritizing online channels, we're here for you. We'll guide you in building a Customer Experience plan that prioritizes digital platforms while still considering traditional marketing. Our training consists of four sessions, spread out according to your schedule, to develop a strong foundational strategy.
Here's what we'll cover:
Defining Brand Values
Developing Consumer Insights
Creating Brand Guidelines
Identifying online channels for customer engagement and acquisition
Applying a consistent look and feel
Collecting and utilizing consumer data
Setting measurable KPIs for success
The content will be customized to meet your specific business needs, and we'll provide phone and email support to help you get started. Each session will last approximately three hours.
Need something more specific on the advice of your Growth Advisor? Get in touch, and we will see what we can do to create a package that fits the Management Capability Development fund.