Management Capability Funding

CREATING A CONTENT STRATEGY FOR YOUR BRAND

Creating engaging content is a challenge for brands. In our workshops, we'll guide you to build a central theme that meets your customers' unmet needs.

Workshop 3: Design Basics for Consistent Branding
Establish design principles for a consistent look and feel. Enhance brand awareness and engagement. Find simple tools to streamline content creation, planning, and delivery.

BRAND BOOTCAMP: 6 Weeks to a Stronger, Leaner, More Resilient Business

Looking for quick wins to boost your business? Join our Bootcamp-style training to develop your "Business Muscle." In today's lean and ever-evolving market, you need agile, affordable solutions that your team can implement for instant impact. We understand you're busy, so we'll deliver the training Tabata-style, giving you time to recover between sessions. Strengthen your core marketing plan for long-term stability and achieve a consistent brand purpose.

Content: Choose any 5 modules you'd like to learn:
* Putting Customers First: Align your business's core values with customer insights.
* Understanding Changing Customer Needs: Utilize Journey Mapping and Pivotal Key Moments to understand how customers interact with your products or services in real life.
* Email Marketing and List Management: Best practices and pitfalls to avoid.
* Social Media Planning and Engagement: Why it matters and how to effectively activate it.
* Content Planning: Learn the basics of Paid, Owned, and Earned channels.
* Developing a Brand Tone that Resonates with Customers' Unmet Emotional Needs.
* Smart Data Usage and Targeting.
* SEO and Organic Search: Optimize your content and platforms.
* Technology and Blueprinting: Choose sensible solutions and suppliers.
* Commercializing Products for Market or Export.

BUSINESS DEVELOPMENT: SELLING IN YOUR SERVICES INTO QUALIFIED LEADS

If you are a niche consultant or service that needs to generate business from hand-picked leads but isn't sure how to seal the deal, this training is for you.
3 Zoom sessions of 1 hour over several months, plus overview support (email and phone) while you draft email content and determine leads.

Modules
- Auditing your online credentials: understanding how you are perceived digitally
- Finding appropriate leads
- Using networks to support leads
- Creating a contact plan
- Email etiquette and frequency for follow up
- Creating tailored, relevant content for your leads.
- Proprietary lead tools vs a bespoke approach: profile management, wikipedia pages
- Leveraging social channels
- Selecting appropriate co-labs and speaking engagements to build credentials

BRAND BOOTCAMP: 6 Weeks to a Stronger, Leaner, More Resilient Business

The Brand Bootcamp has been developed to deliver Quick Wins for businesses needing support and advisory. Like any good Bootcamp, we’ll put you through your paces to build ‘business muscle’. We get it: P&Ls are lean, marketing spend almost non-extistant and customers needs are changing rapidly. What you require are agile, workable, inexpensive solutions that you and your team can implement yourself to make instant impact. The aim is to help you strengthen your marketing plan to weather this bumpy, uncertain road with stability. We want your business to come out stronger with a consistent, clear brand purpose whilst maintaining your market share of voice.

DEVELOPING A PERSONAL BRAND AND HOW TO APPLY IT TO YOUR MARKETING INITIATIVES

Brands reflect the founder's personal values. Build a brand around your values for success. We teach founders to understand how their values shape their business. Learn to gather and interpret feedback about yourself and amplify your strengths.
Workshop 1: Building a Public Profile
Understand the importance of using public assets effectively. Learn about various channels and optimization techniques.
Modules:
* Quick wins for building presence and credentials
* Understand the competitive market
* Digital optimization for better search results
* Trackable campaigns and goal setting
* Prioritize key actions.
Workshop 2: Building Credentials
Collect valuable feedback from your Inner Circle. Design a feedback format and create a plan for gathering and utilizing information.
Workshop 3: Developing Brand Values and Proposition
Use feedback to create a brand centered on core values. Differentiate from competitors. Establish a brand architecture and proposition based on consumer insights.
Workshop 4: Brand Values and Insights
Tactically apply brand values to content, website, social channels, and tone of voice.

INSIGHT-LED DIGITAL MARKETING: HOW TO BUILD A CUSTOMER EXPERIENCE PLAN

If you need help assessing your marketing efforts and prioritizing online channels, we're here for you. We'll guide you in building a Customer Experience plan that prioritizes digital platforms while still considering traditional marketing. Our training consists of four sessions, spread out according to your schedule, to develop a strong foundational strategy.

Here's what we'll cover:

Defining Brand Values
Developing Consumer Insights
Creating Brand Guidelines
Identifying online channels for customer engagement and acquisition
Applying a consistent look and feel
Collecting and utilizing consumer data
Setting measurable KPIs for success
The content will be customized to meet your specific business needs, and we'll provide phone and email support to help you get started. Each session will last approximately three hours.