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Leadership vision  &

roadmapping

For growing SLT leaders & SME Founders ready to align leadership, strategy & business growth

What happens when your business is growing, yet the path forward still feels harder to define than it should? This practical training programme helps scaling leaders sharpen their vision, test their strategy, use customer insight more effectively. Then you’ll build a roadmap for sustainable growth. Delivered in person or online, it is designed to build capability through training and advisory frameworks rather than coaching.

Build a clearer path to business growth

What does the next stage of growth ask of you as a leader?

For many SME leaders, the challenge is not a lack of ambition. It is a lack of clarity. The business may be moving, the team may be busy and opportunities may be appearing, yet the strategy still feels scattered, the positioning may have drifted, and the path ahead is not fully aligned.

Leadership Vision & Roadmapping for Growing SMEs is designed to help you step back and think more clearly about where the business is now, what the market is asking of you, and what kind of leadership will support the next stage well. Through practical workshops, you will strengthen strategic thinking, sharpen customer focus and build a roadmap that can guide action with more confidence.

Register Interest

Training that builds leadership capability, not dependency

This is a training and advisory programme, not coaching.

That distinction matters. Coaching often centres on the individual and their inner process. This programme is built to help leaders develop transferable capability they can use inside the business. You will work with practical frameworks, reflection, customer insight and applied planning to strengthen the way you think, decide and lead.

If your business is also working through how it stands out in the market, brand differentiation strategy for business growth is a useful companion read. If deeper customer understanding is part of the work ahead, Customer persona development is another natural place to build from.

Your Trainers

Liz Pinfold Reed brings strategic clarity, customer-centred thinking and practical leadership development together to help SME leaders turn insight into action. Polyvagal informed, she applies her understanding of human behaviour and neural exercises and frameworks to her training.

Liz Pinfold Reed Good CX Found repositioning strategy

Liz Pinfold Reed

Good CX — customer and employee experience strategy

Liz has a thoughtful way of helping leaders see what is shaping their decisions beneath the surface. Her work connects leadership reflection, customer insight and strategic planning so that leaders can strengthen both self-awareness and execution. Rather than overwhelming people with theory, she helps them think clearly, challenge blind spots and build practical direction they can use in the real world of business growth.

Client testimonial - “Liz at Good CX very quickly understood the personal drivers which I need to work on in order to be an effective leader. She was able to quickly link my personal motivations, thought process and what shapes my thinking to my professional goals so that the things I’d need to work on had a grounding in my personal context.” Chris

20 contact hours over 8–10 weeks | NZD $5,000 + GST pp

Leadership roadmapping for success

1

Kickoff and current leadership vision

This first workshop helps participants evaluate their current business vision, market positioning and brand architecture. The focus is on recognising where blind spots, bias or outdated assumptions may be limiting customer alignment and strategic clarity.
2

Gap analysis and customer insight

Leaders learn how to conduct a practical gap analysis and make better use of customer feedback and market insight. This helps reveal where strategy, brand and customer expectations may be out of step and where improvement matters most.
3

Market fit and strategic innovation

This workshop introduces tools and frameworks for assessing whether current strategy still fits the market as it is now. Participants explore how innovation, collaboration and better decision-making can support sustainable growth.
4

Roadmapping for success

The final workshop turns insight into action. Participants define measurable goals, identify practical implementation steps, and create a roadmap for business growth with clearer priorities, stronger alignment and meaningful success measures.
How the programme works

Self-awareness for practical growth planning

The programme is delivered across four workshops of five hours each, giving individuals a total of 20 contact hours. Delivery can be in person or online, depending on location. Auckland and Waikato participants ideally will be in person.

Each workshop is interactive and built around applied learning. Participants do more than listen. They work through guided reflection, discussion, practical exercises and structured planning activities that help them test ideas in real time. The aim is to build leadership capability that can transfer back into the business, rather than offering insight that is interesting in the room but hard to use later.

For leaders who also want to strengthen how they win and qualify the right clients, The Trust Advantage is a relevant companion programme.

Clearer vision improves better decision-making and strength in leadership.

When leaders are clear about direction, it becomes easier to set priorities, communicate choices and reduce wasted effort across the business.

Customer insight reduces costly misalignment

Growth plans work better when they are shaped by what customers value, not just what the business assumes is important.

Shared roadmaps improve follow-through

When goals, responsibilities and measures are visible, teams are better able to act with consistency and confidence.

Clearer vision improves better decision-making

When leaders are clear about direction, it becomes easier to set priorities, communicate choices and reduce wasted effort across the business.

Leadership development is most useful when it creates stronger connection between vision, market reality and execution. That is why this programme combines reflection with practical planning. It helps leaders think with a wider lens while still translating that thinking into grounded action.

“Liz has a wonderful way of sharing her knowledge and explaining her thoughts and visions in a way that’s very easy to understand. She inspires people to think with a wider scope.” Jules M

Read more: trust in sales

Explore funding support to reduce your investment

The Trust Advantage is listed on the Regional Business Partners Network - a New Zealand Government initiative supporting capability-building through co-funded training. That means eligible businesses may be able to reduce the cost of the programme. Eligibility depends on your business size, trading history, and growth goals, and is assessed by a local RBP advisor. If funding matters for your decision, mention it when you register interest and they'll tell you what's realistic.

Regional Business Partners
The next step is straightforward

Plan a Discovery call

If your business is at a point where growth needs more clarity, stronger alignment and a practical roadmap, this programme offers a structured place to begin.

You do not need to have every answer before you start. But you do need a willingness to look honestly at where the business is now, what the market is asking of you, and what kind of leadership the next stage will require.

Register your interest to hear about upcoming dates, delivery options and whether the programme is the right fit for you.

Register your interest now

Questions about leadership training for SLT leaders, Founders and growing SMEs

Who is this leadership course for?

This programme is designed for scaling Founders, SME leaders or SLT leaders responsible for shaping strategy, guiding teams and making growth decisions. It is especially useful for businesses navigating repositioning, export opportunities, customer alignment or a more deliberate next stage of growth.

What will participants learn?

Participants learn how to assess their current vision more critically, identify strategic gaps, use customer insight more effectively, test market fit and build a practical roadmap for growth. The emphasis is on applied learning, not passive theory.

Is this coaching?

No. This is a training and advisory programme. It is designed to build transferable capability through workshops, frameworks and practical exercises. Coaching is a different kind of support and can sit separately where needed.

How is the leadership training delivered?

The programme is delivered across four five-hour workshops, either in person or online. Sessions are interactive and include discussion, reflection, practical exercises and structured planning activities.

How much does it cost?

The full programme investment is NZD 5,000 + GST, which is NZD 250 per hour + GST across 20 contact hours. This is a reduced rate because the offer is structured as training rather than coaching and can be eligible for funding.

The Trust Advantage is designed for established consulting firms and professional service businesses in Auckland with teams in place. It suits growth-stage businesses where referrals have slowed or the founder still leads client-winning. It is not suitable for solopreneurs, manufacturers, or purely transactional businesses.

Auckland businesses may be eligible for co-funding through the Regional Business Partners Network — a New Zealand Government initiative supporting capability-building training. Eligibility is assessed by a local RBP advisor based on business size and growth goals. The Trust Advantage is listed on the network.

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