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The Trust

Advantage

Win better customers without the push

Sales training for professional services in Auckland - in collaboration with Arrowbow Sales.

Win better customers without the push

Are the wrong leads coming in, while the right ones quietly disappear? The Trust Advantage is sales training for professional services in Auckland. For teams who want better-fit customers, calmer conversations, and a repeatable way to close with integrity. No scripts. Zero pressure. And without the founder carrying the client-winning load alone. Get your sales flywheel spinning with qualified leads.

Register Interest

Trust-based selling that creates real results

Most sales training starts with scripts and closing tactics. But in trades and professional services, that often backfires. Because your clients can feel the agenda.

The Trust Advantage starts somewhere more human: understanding who your customer is. You’ll consider the situation they’re in when they search for you, and how trust forms across digital and in-person touchpoints. From there, you build the practical skills that make selling feel calmer, clearer, and more effective.

This is consultative sales training is guided by the Trust Equation: build credibility, show up reliably, create safety, and reduce self-focus. You’ll walk away with a workbook, templates, and a system your whole team can use.

Your Trainers

Liz Pinfold Reed and Kimble Willis bring customer experience strategy and high-performance sales systems together to deliver a programme that is human, practical, and built for professional services.

Liz Pinfold Reed Good CX Found repositioning strategy

Liz Pinfold Reed

Good CX — customer and employee experience strategy

Liz has spent 20 years understanding what drives people and how trust forms between businesses and their customers. In The Trust Advantage, she helps your team step into the shoes of your ideal clients — so you can attract them, qualify them, and serve them with confidence.
Kimble Willis Arrowbow facilitating Trust Advantage training with Good CX

Kimble Willis

Arrowbow - Sales Leader

Kimble Willis is a skilled B2B sales leader, coach, and advisor. Owner of Arrowbow Sales he has hands-on experience leading sales performance across agribusiness, engineering and food manufacturing.
20 contact hours over 8–10 weeks | NZD $5,000 + GST pp

Sales Programme modules

1

Recognise and attract your ideal customer

Learn to see your business through your best clients' eyes. Understand what they're searching for and why - so your team can write messages that bring the right people to you.
2

Qualify early with confidence

Learn how to identify right-fit leads fast and say no clearly when it's not a match. Protecting your time and margin is a skill, and a kindness to both parties.
3

Run a discovery conversation that builds trust

Ask better questions across online and in-person touchpoints. Uncover real need, reduce pressure, and move things forward without a script.
4

Handle objections honestly

Learn to sit with doubt, address it directly, and move forward without pressure. Real objection handling feels nothing like the tactics you've been taught to fear.
5

Create proposals that help clients decide

Write clear, confident proposals that do the work for your client. Then close with integrity, including when to upsell, downsell, and when to walk away.
6

Design onboarding that earns referrals

The sale doesn't end at close. Learn to build an onboarding experience that creates loyalty, generates referrals, and reduces acquisition cost over time.
How the programme works

Structured for lasting behaviour change

This isn't a one-day workshop you'll forget by Friday. The Trust Advantage spans 8–10 weeks and 20 contact hours - enough time for real habits to form. It starts with a full-day kickoff introducing the sales flywheel:
Delight, Lead, Qualify, Discover, Engage, Propose, Close.
Four 90-minute online sessions follow, covering right-fit leads, discovery conversations, objection handling, and closing - including when to walk away. Role-play features in every session, because confidence only comes from practice. The programme ends with a final hands-on lab: live deals, coached practice, and a plan for teaching it inside your team. Groups typically run with 15-20 participants.

What the research tells us about trust-based selling in NZ

In typical NZ B2B pipelines, only around 1 in 7 deals closes. That's not a closing problem - it's a qualification and trust problem. And it's most pronounced in trades and professional services.

In NZ 14% is an average close rate

Most losses happen before the proposal - due to poor fit and late qualification.

Trust consistently outperforms price

Where trust is strong, price sensitivity drops and fit wins the deal.

Cohort learning accelerates behaviour change

Peer learning helps new sales habits form faster and stick longer than solo study alone.

In professional services, trust has to form before the first real conversation. Sales training that starts with customer understanding consistently outperforms scripts-first approaches. The Trust Advantage is built on that evidence: qualify early, run discovery conversations that reduce friction, and let the Trust Equation make your sales process feel more human — and more effective.

Read more: trust in sales

Funding support to reduce your investment

The Trust Advantage is listed on the Regional Business Partners Network - a New Zealand Government initiative supporting capability-building through co-funded training. That means eligible businesses may be able to reduce the cost of the programme. Eligibility depends on your business size, trading history, and growth goals, and is assessed by a local RBP advisor. If funding matters for your decision, mention it when you register interest and they'll tell you what's realistic.

Regional Business Partners
The next step is straightforward

Register interest for the next cohort

Register and we'll send you cohort dates, a quick fit checklist, and a couple of questions about your goals. If it looks right, we'll suggest a short call to confirm the right people from your team. If it's not the right fit, we'll say so plainly and point you somewhere better. No obligation, no pressure — which, given what this programme teaches, feels like exactly the right way to start.

Register your interest now

Questions about sales training for professional services

Sales training for professional services in Auckland helps service-based teams attract better-fit clients, qualify leads earlier, and close with integrity. All without scripts or pressure. The Trust Advantage, delivered by Good CX and Arrowbow, is built for environments where trust matters more than price and relationships drive decisions.

The Trust Advantage is designed for established consulting firms and professional service businesses in Auckland with teams in place. It suits growth-stage businesses where referrals have slowed or the founder still leads client-winning. It is not suitable for solopreneurs, manufacturers, or purely transactional businesses.

Auckland businesses may be eligible for co-funding through the Regional Business Partners Network — a New Zealand Government initiative supporting capability-building training. Eligibility is assessed by a local RBP advisor based on business size and growth goals. The Trust Advantage is listed on the network.

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