Powerful Blog Posts
Workshop
Learn how to write business blogs and articles that rank engage, and drive sales.
The art of business writing
Well written blogs are very important sale tools. Their long-format help can drive conversions and turn website visitors into paying customers. But only when you follow the correct framework.
Register your interest to attend our upcoming blog writing courses. Online & in-person available, you'll have your first pieces of work under your belt and a game plan.
Join a one day Workshop where you'll get a tried and trusted framework to write effective, compelling content.
Auckland Workshop
4. March
A one-day in person course in Auckland, BNZ Partners Centre.
Online Workshop – 2 half days
Q4. Enquire now
Join our next cohort. Waitlisting for our next Q1 date 2025.
Future Intakes
2025. Register interest
Plans for our 2025 intakes are underway. Email us with your preference for online or in-person. Workshops in Waikato & Auckland.
Copywriting essentials course
Simple frameworks that writing blogs easy
If you’re unsure how to start writing, or if your current blogs aren’t helping your business grow, this is workshop is for you. You’ll discover simple techniques to make your writing easier and more effective.
Write Blogs the Easy Way
-
Make a quality Blog Plan
- Find topics your customers are actually searching for.
- Learn how to use ‘soft-content’ to sell without selling.
- Plan your blog around key phrases to help it rank higher on Google.
- Understand why “Authorship” is the hot trend of 2025 in the wake of AI.
2. Use the Right Structure:
- Effectively use headers, links and tags.
- Add keywords naturally so your blog is easy to read for humans and search engines.
3. Make Your Blog Pop:
- Easy tricks to grab and keep attention.
- Increase your blog’s readability and SEO score with tools like Yoast.
- Guide readers to buy, book, or contact you.
Your Trainers
Liz and her team lead this productive session to enhance your understanding of what constitutes great writing. With a background in editorial & copywriting Liz shares her tips to write posts that sell.
Understanding the unmet needs of customers is one of Liz's favourite pastimes. It requires thinking about what drives people and their behaviour - and Liz has been doing this for 20 years. In this course, Liz will help you step into the shoes of your target audiences and learn to reconnect with them and they way they want to interact with you.
9am - 4pm, TBC November 2024 & Online options available
Blog Writing Workshop modules
Blog writing skills for SMEs
SME Workshop
If you're a content maker or soloprenuer who is ready to understand what compelling writing looks like, this is for you:
- Generate ideas
- Accelerate frequency and recency of content
A one-day or online Practical Session
- Leave with an easy to use blog and article template
- Understand your readership and content that resounds with this audience
Successfully implementing your plan
Follow up the session to check your progress
Following the session you'll get a 1 hour follow up on zoom with Liz Pinfold Reed. Here you can refine your own plan and talk about how to implement the frameworks you've learnt.
Book follow up callSign up to the Profitable Posts Workshop today
This short course is for small business owners and marketers who want to learn how to write great blogs without overthinking it. Moreover, taken in tandem with our AI Confidence Course, your copywriting will go next level..
We’ll be in touch to gather further details and answer your questions. Ask us about other courses.
Psst…This workshop is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor.