Skip to main content

Profitable

Posts Course

   Learn to blogs that drive leads and sales

Profitable Posts Workshop Clients and Interns Good CX business blog course

Auckland and Hamilton Workshops

Join in-person

A one-day in person courses in Auckland and Hamilton are at the BNZ Partners Centre.

Online Workshop – 2 half days

Distance Learning

Ask about our next online cohort

Future Intakes

Register interest

Email us with your preference for online or in-person and we will discuss the best cohort for your industry and location

Copywriting essentials course

Simple frameworks that writing blogs easy

Are you unsure how to engage leads? Or perhaps your current blogs aren’t helping your business grow? Well, this is workshop is for you. You’ll discover simple techniques to make your writing compelling, relevant and more effective.

Write Blogs the Easy Way

  1. Make a quality Blog Plan

  • Find topics your customers are actually searching for.
  • Learn how to use ‘soft-content’ to sell without selling.
  • Plan your blog around key phrases to help it rank higher on Google.
  • Understand why “Authorship” is the hot trend in the wake of AI.

2. Use the Right Structure:

  • Effectively use headers, links and tags.
  • Add keywords naturally so your blog is easy to read for humans and search engines.

3. Make Your Blog Pop:

  • Easy tricks to grab and keep attention.
  • Increase your blog’s readability and GEO and SEO score with tools like Yoast.
  • Guide readers to buy, book, or contact you.

Your Trainers

Liz and her team lead this productive session to enhance your understanding of what constitutes great writing. With a background in editorial & copywriting Liz shares her tips to write posts that sell.

Liz Pinfold Reed Good CX Found repositioning strategy

Liz Pinfold Reed

Good CX Founder

Understanding the unmet needs of customers is one of Liz's favourite pastimes. It requires thinking about what drives people and their behaviour - and Liz has been doing this for 20 years. In this course, Liz will help you step into the shoes of your target audiences and learn to reconnect with them and they way they want to interact with you.
9am - 4pm, TBC November 2024 & Online options available

Blog Writing Workshop modules

1

How to framework a well written blog

Firstly, you'll learn how to use a set framework for writing blogs that guide the reader to a Call to action. Then, understand how to help search engines to index and rank the content.
2

Plan content topics

Using a template, we'll show you how to plan quality topics. You'll use keywords & synonyms as per web standard tools including Yoast. Next, understand the importance of formatting the blog correctly on your website platform.
3

Consider your audience

Understand how to write from the Point of View of the Consumer. Confidently apply the correct brand tone. Write in a way that is easy to read and meets Readability Criteria and citation rules.
4

Build credentials

Learn the role of outbound & interlinking to build authority on the subject matter. Understand why real “Authorship” is becoming valuable in the age of AI.
5

Using your content in channels

Discuss how the blog can be promoted across multiple channels from social to eDM & sales emails.
6

AI Imagery to support written content

Finally, the frameworks learnt on this course will help you sense check the quality of AI written articles. By the way, this course is a good precursor to our AI Confidence course.
Blog writing skills for SMEs

SME Workshop

If you're a content maker or SME who is ready to understand what compelling writing looks like for your audience, this is for you:
- Generate ideas
- Accelerate frequency and recency of content

A one-day or online Practical Session
- Leave with an easy to use blog and article template
- Understand your readership and content that resounds with this audience

Profitable Posts: The Secret to Writing Blogs That Drive Leads and Sales | Blog writing workshop
Liz Pinfold Reed Good CX | Blog & AI Business workshop
Successfully implementing your plan

Follow up the session to check your progress

Following the session you'll get a 1 hour follow up on zoom with Liz Pinfold Reed. Here you can refine your own plan and talk about how to implement the frameworks you've learnt on the blogs course.

Book follow up call

Sign up to the Profitable Posts Workshop today

This short course is for small business owners and marketers who want to learn how to write great blogs without overthinking it. Moreover, taken in tandem with our AI Confidence Course, your copywriting will go next level.

We’ll be in touch to gather further details and answer your questions. Ask us about other courses.

Psst…This workshop is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor.

error: Content is protected !!