Scale, grow & accelerate your business on one of our funded courses. Learn about how your Regional Business support advisors can help you access funding for digital enablement advisory.
Business Advisory to kick start the next stage of business
Up to 50% funding on approved RGBN Advisory Services
The Regional Business Partner’s Network help growing SMEs access co-funding for business support. Via the official site, you may be able to access 50% funding for our listed advisory services.
Already been accepted for the Management Capability fund? Mention Good CX when you next speak to your local Growth Advisor.
PS, all funding amounts are at the discretion of your Growth Advisor and the Regional Business Advisory.
Taking your brand experience to the next level
Below, you’ll find some inspiration on how to build your customer experience and brand offering with our help. Naturally, with the help of your growth advisor, we can further tailor our advisory to your business needs.
Do you need to refine your brand strategy? Here are some key needs we’ve addressed in a series of Workshops and packages that aim to reflect the needs of your customers and employees, especially through digital enablement and simple training that has an immediate impact.
These services are registered with the Management Capability Development Fund. Find out more by visiting http://www.regionalbusinesspartners.co.nz
“Good CX have a wealth of knowledge and was able to help us with our positioning and SEO.”
Kelly NorrisTrakk Asset Management
RBPN Funded Service Packages
Our courses can help you easily build out your customer experience and brand consistency.
Naturally, we can tailor our advisory services to your business needs with the help of your RBPN Growth Advisor.
Need something more specific following the advice of your Growth Advisor? Our group courses on Business Optimisation & AI are fun one day options.
Get in touch to discuss a package that fits the RBPN Management Capability Development fund.
Brand development
Creating a Content Strategy
Brands often face the challenge of creating engaging content. In our workshops, we’ll help you develop a central theme that meets your customers’ unmet needs.
Workshop 1:
Content Strategy Basics
Learn about content strategy and how to start. Refine your proposition, uncover consumer insights, and develop your brand story. Explore metrics to measure engagement and grow your business.
Workshop 2:
Content and Search Engine Optimization
Discover how content and search engines work together. Create content that aligns with online searches and boosts indexing. Learn strategies for blogs, social media, site maps, and Google.
Workshop 3:
Design Basics for Consistent Branding
Establish design principles for a consistent look and feel. Enhance brand awareness and engagement. Find simple tools to streamline content creation, planning, and delivery.
Brand Bootcamp
6 Weeks to a Stronger, Leaner, More Resilient Business
Need quick wins to boost your business? Think of this as Marketing 101 to build your “Business Muscle.” You need straightforward, affordable solutions that are easily actionable for immediate impact. You’re busy, so we’ll deliver the training Tabata-style, giving you time to recover between sessions. Strengthen your core marketing plan for long-term stability and achieve a consistent brand purpose.
Choose any 5 modules:
- Putting Customers First: Align your business’s core values with customer insights.
- Understanding Changing Customer Needs: Journey Mapping and Key Moment planning show you how customers interact with your products or services in real life.
- Email Marketing & List Management: Best practices and pitfalls to avoid.
- Social Media Planning & Engagement: Why it matters and how to effectively activate it.
- Content Planning: Learn about Paid, Owned and Earned channels.
- Developing a Brand Tone: reflect your Customers’ Unmet Emotional Needs.
- Smart Data Usage for Segmentation & Targeting
- SEO and Organic Search: Optimize your content and platforms.
- Technology and Blueprinting: Choose sensible tech solutions and suppliers.
- Scaling for Export: landing successfully in a new consumer landscape
B2B Development
Selling in your services to qualified leads
If you are a niche consultant or service that needs to generate business from hand-picked leads but isn’t sure how to seal the deal, this training is for you.
3 Zoom sessions of 1 hour over several months, plus overview support (email and phone) while you draft email content and determine leads.
Modules
– Auditing your online credentials: understanding how you are perceived digitally
– Finding appropriate leads
– Using networks to support leads
– Creating a contact plan
– Email etiquette and frequency for follow up
– Creating tailored, relevant content for your leads.
– Proprietary lead tools vs a bespoke approach: profile management, wikipedia pages
– Leveraging social channels
– Selecting appropriate co-labs and speaking engagements to build credentials
Developing a Personal Brand
Apply your personal brand to your customer facing branding
As a Founder, your brand will reflect your personal values. Build a brand around your values for success. Understand how your values shape your business. Learn to gather and interpret feedback about yourself or team and amplify your strengths.
Workshop 1: Building a Public Profile
Understand the importance of using public assets effectively. Learn about various channels and optimization techniques.
* Quick wins for building presence and credentials
* Understand the competitive market
* Digital optimization for better search results
* Trackable campaigns and goal setting
* Prioritize key actions.
Workshop 2: Building Credentials
Collect valuable feedback from your Inner Circle. Design a feedback format and create a plan for gathering and utilizing information.
Workshop 3: Developing Brand Values and Proposition
Use feedback to create a brand centered on core values. Differentiate from competitors. Establish a brand architecture and proposition based on consumer insights.
Workshop 4: Brand Values and Insights
Tactically apply brand values to content, website, social channels, and tone of voice.
Insight-led Digital Marketing
How to build a customer experience plan
If you need help assessing your marketing efforts and prioritizing online channels, we’re here for you. We’ll guide you in building a Customer Experience plan that prioritizes digital platforms while still considering traditional marketing. Our training consists of four sessions, spread out according to your schedule, to develop a strong foundational strategy.
Here’s what we’ll cover:
Defining Brand Values
Developing Consumer Insights
Creating Brand Guidelines
Identifying online channels for customer engagement and acquisition
Applying a consistent look and feel
Collecting and utilizing consumer data
Setting measurable KPIs for success
The content will be customized to meet your specific business needs, and we’ll provide phone and email support to help you get started. Each session will last approximately three hours.
Storytelling
Founder Story Development
Why did you start your business in the first place. There is probably a really important narrative that you might not realise is important. Simply because it’s hard to read the jam jar from the inside. In 3 sessions we will talk through your own ‘Hero’s Journey’ and tease out the true ‘why’ of your business that will resonate with your customers.