Liz Reed

CX Strategist

Elizabeth Pinfold Reed
Liz Reed

Creator of insight led customer experiences.

Liz brings years of ‘Big Agency’ Planning experience from around the globe into a small focused consultancy that puts Customers first.

Her passion for data and technology underpins a natural interest in behavioural insights. This hybrid planning direction means Design Thinking is truly customer-centric.

She has led planning for Global and Regional projects for clients like Unilever and General Motors, across 5 continents, having lived in London, Singapore, Beijing and Auckland. She has Cross-Industry experience, especially in Automotive, FMCG & Finance.

Prior to going solo, she led scalable CX & data prototypes globally for brands like Unilever, General Motors, Visa & Fonterra.

Strategically led:
  • Brand Planning
  • Insight Development
  • SEO Strategy
  • SEO led Website Planning
  • CX Coaching & Training
  • Social Marketing
  • Content & Channel Planning
  • Insight & Proposition Development
  • Personal Branding
Connecting brands and ideas

Creating Genuine Connection

A self-confessed Data Geek & Storyteller extraordinaire with a penchant for connecting the dots through behavioural arts and delving deeper into the Great Mystery.