Liz Reed

CX Strategist

Customer Experience Brand Strategist | Elizabeth Pinfold Reed
Liz Reed

Creator of insight led customer experiences.

Customer Experience Strategist, Liz, has years of ‘Big Agency’ Planning experience. She’s worked in agencies around the globe, like BBDO Proximity Asia, Havas London and MRM London. On returning to Auckland, she started Good CX Ltd – a focused CX strategy consultancy. As a result, her clients have been able to access a seasoned CX planner independent of requiring a full agency retainer. “Decoupling planning from a traditional creative agency allows my clients the flexibility to use internal teams or existing designers or developers, or access our network of amazing, global specialist partners,” says Liz.

Naturally, she always puts Customers first and is set on helping clients see their brands through different eyes and perspectives of consumers.

In addition to her passion for data and technology, lies a fascination with psychology and how human biochemistry drives buyer behaviour. So, when working with Liz your work will be underpinned by robust human insight. All thanks to her natural interest in behavioural insights. As a result, this hybrid planning direction means Design Thinking is truly customer-centric.

Unsurprisingly, big industry focuses include Health and Wellbeing as well as digital technology. Currently, her brand planning CX portfolio includes working on clients in Primary Care, Financial Services, Technology and Health Supplements.

Previously, she has led planning for Global and Regional projects for clients like Unilever and General Motors. She’s worked on 5 continents, having lived in London, Singapore, Beijing and Auckland. Subsequently, she has Cross-Industry experience, especially in Automotive, FMCG & Finance.

Prior to going solo, she led scalable CX Strategy & design thinking data prototypes globally for brands like Dove, Opel, Vauxhall, Visa & Fonterra. So, if you’re looking for a Customer Experience Strategist with a blend of data, brand planning and psychology, look no further.

Strategically led:

  • CX Brand Planning
  • Insight Development
  • SEO Strategy
  • SEO led Website Planning
  • CX Coaching & Training
  • CX Journey Planning
  • Social Marketing
  • Content & Channel Planning
  • Insight & Proposition Development
  • Personal Branding
Customer Experience Brand Planning Auckland | Liz Pinfold Reed
CX Strategy | Customer Experience Planning| Liz Pinfold Reed |Auckland
Connecting brands and ideas

Creating Genuine Connection

Unashamedly a self-confessed Data Geek & Storyteller extraordinaire, Liz loves a good API as much as she does researching what makes people tick. First and foremost, Liz loves to start her strategies by getting to the heart of the consumer unmet need. This means drilling down into customer emotions and ultimately understanding how this drives buyer behaviour.

Furthermore, her data background is what drives Good CX’s ‘SEO-first’ approach to content and UX design.

Recently, her fascination with neuroscience and psychology means she is a Customer Experience Strategist who especially loves the Health and Wellness category. Other favourite customer verticals include Technology, Automotive and FMCG. Contact Liz for a chat about our CX services.