Customer Experience Strategist, Liz, has years of ‘Big Agency’ Planning experience. She’s worked in agencies around the globe, like BBDO Proximity Asia, Havas London and MRM London. On returning to Auckland, she started Good CX Ltd – a focused CX strategy consultancy. As a result, her clients have been able to access a seasoned CX planner independent of requiring a full agency retainer. “Decoupling planning from a traditional creative agency allows my clients the flexibility to use internal teams or existing designers or developers, or access our network of amazing, global specialist partners,” says Liz.
Naturally, she always puts Customers first and is set on helping clients see their brands through different eyes and perspectives of consumers.
In addition to her passion for data and technology, lies a fascination with psychology and how human biochemistry drives buyer behaviour. So, when working with Liz your work will be underpinned by robust human insight. All thanks to her natural interest in behavioural insights. As a result, this hybrid planning direction means Design Thinking is truly customer-centric.
Unsurprisingly, big industry focuses include Health and Wellbeing as well as digital technology. Currently, her brand planning CX portfolio includes working on clients in Primary Care, Financial Services, Technology and Health Supplements.
Previously, she has led planning for Global and Regional projects for clients like Unilever and General Motors. She’s worked on 5 continents, having lived in London, Singapore, Beijing and Auckland. Subsequently, she has Cross-Industry experience, especially in Automotive, FMCG & Finance.
Prior to going solo, she led scalable CX Strategy & design thinking data prototypes globally for brands like Dove, Opel, Vauxhall, Visa & Fonterra. So, if you’re looking for a Customer Experience Strategist with a blend of data, brand planning and psychology, look no further.